InsightsWhat we learned
What we learned
building our own products
Decisions, trade-offs and mistakes from Greetingify and Swariti. Written by the person who made them — not a marketing blog, and not a tutorial.
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What we write about
Three strands, and everything here belongs to one of them.
Building Small, Shipping Real
Product decisions under constraints — what we build, what we leave alone, what shipping teaches.
Technology That Serves the Product
Why a technical decision was made, and when the technology should disappear behind the result.
Technology, Culture & Preservation
Archives, folk traditions, local languages, and what human judgement still has to do.